This holiday season, Macy’s BELIEVE campaign builds on the great success of last year’s holiday effort to support the Make-A-Wish Foundation®. Macy’s is adding to the spirit of “Believe” with a national Santa Tour, an honorary National Believe Day, a “Yes, Virginia” animated special, and a new TV commercial featuring Queen Latifah.
The nostalgic holiday campaign was inspired by the New York Sun’s famous “Yes, Virginia, there is a Santa Claus” editorial from 1897 and includes letter-writing “Believe Stations” in Macy’s stores across the country. For each letter received, Macy’s will donate $1 to the Make-A-Wish Foundation, up to $1 million.
For more details, please visit www.macys.com/believe
**Make a Wish foundation is dear to my heart..because I have a special needs child...one that will be able to "make a wish" one day...and I've seen first hand how they make a child's world brighter with the giving that they provide. What an easy way to help such a wonderful cause**